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SEPTEMBER 28, 2026 |
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In this edition: |
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TOP STORY |
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Next week, Advertising Week New York will be buzzing with brand leaders, agency executives, tech experts, and creators, all offering perspectives from the front lines on how the media playbook is changing and how making personal connections with customers is still possible amidst all the noise.
This fall marketers are bracing for big changes brought on by AI transformation, social media, and the maturing creator landscape. AI discoverability is on everybody’s radar, building on presentations this month at EMARKETER’s Future of Digital summit. |
With a packed schedule of over 1,300 speakers, and over 500 sessions, Advertising Week New York will be hitting the ad world from all angles. Here are some key areas we think marketers will be able to build on as Advertising Week gets underway. EMARKETER will also be there, addressing what’s on the horizon for commerce media at our event on
The Next Era of Commerce Media, held on October 7. |
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INDUSTRY VIEWS |
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As offsite retail media spending continues to grow, marketers are looking beyond individual placements to the entire shopper journey. Connecting onsite and offsite experiences is becoming essential to guiding consumers from discovery to purchase. This article was contributed by DoorDash Ads. | | |
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IN THE NEWS |
YouTube and Meta diverge as teen ad rules become harder to navigate. YouTube will not join Meta’s multistate settlement surrounding child safety violations, claiming that it already has effective measures, like scrolling limits and relationships with third-party safety monitors, in place to protect underage users, per CNN.
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Netflix expands pause ads as the CTV format enters its next test. Netflix announced that pause ads will be available programmatically across the UK and wider EMEA region beginning next month at its first ever UK Upfront. |
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Exclusive: YouTube viewers are making more room for mid-length video. YouTube viewing is expanding beyond ultra-short clips as a middle area grows and gives brands a home for experimenting with deeper storytelling. |
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ANALYSIS |
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A ski trip planning session turned into a case study in how fast AI-driven discovery has taken hold, our chief content officer Vladimir Hanzlik told the audience at EMARKETER’s Future of Digital summit. Sitting around the table with friends and family, phones out on Gemini, his group booked resorts, hotels, and ski schools in a matter of hours. |
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"What really struck me is that if you didn't turn up in those LLM recommendations, if you didn't show up in Claude or Gemini, there'll be literally zero chance that we will pick you," Hanzlik said, opening a conversation with VML's chief discoverability officer Heather Physioc on whether brands understand just how close that future already is. |
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