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SEPTEMBER 29, 2026 |
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If AI saves 100 bank employees one hour per week, approximately how many hours of capacity could that create over a year? |
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A) 1,000 hours B) 2,500 hours C) 5,000 hours D) 10,000 hours |
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CREDIT CARDS |
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Credit Karma kicked off its biggest ad campaign yet, "On Top of Your Money. On Top of Your World," during the 2026 MTV Video Music Awards. |
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In ads, Gen Z protagonists work through money stressors like rent and car repairs using tools like Credit Karma's Paycheck Advance product. The campaign illustrates the brand's move from a credit-score checker to a more comprehensive financial health platform. |
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FINANCE |
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Experian became the first personal finance app to integrate with Google Gemini, per a press release. |
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Consumers can tag "@Experian" inside a Gemini chat or link their account through Google's Personal Intelligence menu to ask about their FICO Score 8 and the factors influencing it. |
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Experian and Google plan to expand the integration with features like subscription cancellation |
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MOBILE WALLETS |
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GM drivers will be able to start their cars with their phones, per a press release. |
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Users can store their digital keys for select 2026 and 2027 Cadillac EV models in digital wallets like Apple Pay and Google Pay. |
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Owners can distribute digital keys with up to seven additional devices via WhatApp, Messages, and AirDrop. |
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REPORT |
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AI is changing how consumers find payment products, get financial guidance, and choose to pay. As AI plays a bigger role in these decisions, payment providers need new ways to stay visible and win customers. |
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Key Question: How will AI transform the payments customer life cycle, and how should payment providers respond? |
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Key Stat: Consumers want AI to help them get the most value from their credit cards: 47% of card prospects cited a tool that recommends how to maximize rewards as one of the AI-powered features they would find most valuable in a card app, per our August 2026 survey. |
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(EMARKETER subscription required to read the full report)
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CHART OF THE WEEK |
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Key stat: 43% of US consumers say a letter in an envelope is the direct mail format they're most likely to read from a financial services brand, more than double the next-best format, postcards, at 18%. Letters outperform every other format by a wide margin, and the remaining options (snap packs, catalogs, booklets, magnet mailers, brochures) all land in single digits. | | | |
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