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SEPTEMBER 29, 2026 |
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Key stat: Low price makes up 21% of a TV or streaming service's perceived value among US TV viewers, up from 12% in 2025 and well ahead of live sports at 13%, according to a July report from Hub Research. |
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Beyond the chart: |
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Use this chart: Drop this chart into pricing and packaging reviews to prove viewers now weigh price nearly twice as heavily as a year ago. Use it in ad-tier pitches to show that a cheaper, ad-supported plan keeps price-sensitive viewers on your platform instead of canceling. |
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Related EMARKETER reports: |
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EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more. See how clients use them to add credibility to strategy presentations, enhance pitch decks with market insights, and attract and engage prospects. |
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