Hi there,

Holiday season growth is decelerating for the second year in a row, and the reasons go beyond retail. Higher gas prices, persistent inflation, and cautious consumers are reshaping how every brand should plan for the final stretch of 2026.

Download our new analyst report, “Holiday Shopping 2026,” to unwrap:

• What’s driving this year’s growth across categories, retailers, and channels
• The role of AI-driven traffic in converting holiday shoppers
• How Cyber Five is regaining its hold on the calendar

AVAILABLE NOW

Enjoy the insights,
Sky Canaves
Principal Analyst
EMARKETER 

Compliments of Ibotta.