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SEPTEMBER 29, 2026 |
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In this edition: |
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TOP STORY |
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AI shopping assistants such as Amazon's Alexa for Shopping (formerly Rufus), Walmart's Sparky, ChatGPT, and Google Gemini are reshaping how consumers discover and evaluate products. This FAQ covers how AI shopping assistants work, what they mean for brand loyalty, and how brands earn a place in AI-generated recommendations. |
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IN THE NEWS |
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Retail pricing gets more transparent. Rising scrutiny from consumers, advocates, and lawmakers over increasingly sophisticated pricing technology, including digital shelf labels, prompted Walmart CEO John Furner to publicly spell out how the retailer sets prices. |
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Shein searches for a new formula. Shein expects adverse conditions—namely tariffs and volatile logistics costs—to continue in the second half of the year, although it is optimistic that the holiday shopping period will deliver a “meaningful uplift” in sales. |
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Costco takes spending from rivals. Rising gas prices have helped increase the value of a Costco membership as consumers look for relief at the pump. The retailer’s gas business had a record year with the share of US member households purchasing fuel reaching an all-time high. |
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ANALYSIS |
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Lenovo's run as FIFA's official technology partner was more than a branding play, it was also a live demo of AI infrastructure and scale that the company can now bring straight into enterprise sales conversations, according to North America President Ryan McCurdy. |
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EMARKETER EVENTS |
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Featured Event | October 7 | NYC |
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Step away from AWNY and meet EMARKETER, Uber Advertising, and the Alliance for Audited Media at The Glass Ceiling Rooftop for new commerce media research and candid perspectives on commerce media, AI, and measurement. |
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Featured Event | Live Webinar |
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Join EMARKETER to learn how marketers can meet rising personalization expectations, respond during peak buying interest, and prioritize the content and data problems that matter most. |
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QUIZ |
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What share of consumers say they are also shopping for the winter holidays before November to extend their budgets? |
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A) 21% B) 42% C) 49% D) 54% |
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