Hey there,

This is the last email I’ll send about joining The Ethical AI Leadership Project.

Enrollment closes tonight at 11:59pm Pacific.

This week I’ve walked through why every organization needs Ethical AI Leaders, the four parts of the program that train you to become one, the community you’d join and the certification you’d earn, and who it’s for. Here’s the recap.

​The Ethical AI Leadership Project trains thoughtful professionals to help everyone around them adopt AI responsibly, and to advance their own careers doing it. It comes in four parts:

• The curriculum: nine modules and 40 lessons, all available the day you enroll. About 10 to 12 hours, no tech background needed.
• The community of practice: a year alongside 2,000+ students who are bringing responsible AI adoption to the organizations they care about.
• The certification: earned with a 4-page Ethical AI Plan for a real group of people, reviewed by an instructor.
• The mindset: optimistic, human-centered AI adoption that starts with how it can help everyone, not who it can replace.

A year of updates, and the recorded material is yours for life.

One payment, no subscription. 10% off every seat for teams of 4 to 9, and 20% off for 10 or more, with three live coaching calls. A full 60-day money-back guarantee on every plan.

Picture yourself 3 months from now

There are two versions of you.

One version kept waiting. Closed the tab, said you’d figure out AI eventually, and felt a little further behind each week. At work, the tools kept arriving and nobody decided what was okay. At dinner, the hard questions still made you tense up and change the subject.

The other version showed up, even imperfectly. You scored the AI uses around you. You earned the certification. When your manager asked who could put a policy together, you already had one ready to go. Your team stopped quietly guessing and started using AI with confidence, inside rules they understand. When a friend brought up the data centers or the layoffs, you had a clear, fair answer, not a cheerleader’s and not a cynic’s. You have a certification, a community of people doing the same work, and a reputation as the one who thought it through. And you’re using this technology inside boundaries you set yourself, in a way you’re proud of.

The next three months are going to pass in the blink of an eye either way.

The question underneath all of it

For a lot of the thoughtful people I talk to, the real question was never about tools. It’s “am I part of the problem?”

What I’ve seen, over and over, is that the question doesn’t go away when you ignore it. It goes away when you answer it: when you know where your lines are, you can explain them to someone else, and you’ve written them down so other people can follow them too.

The world is going to stay a little crazy about AI for a while: doom predictions, treaty talk, a new model every few weeks. You don’t control any of that. You do control a lot of what happens at work and in the organizations you belong to. Few people are stepping up to be good shepherds of this change. Any of us can, in a way that improves things for the people around us and builds a thriving career along the way.

On Monday I asked which of the Four Freedoms you’d most want for your workplace: time, money, relationships or purpose. Here’s the thing I’ve come to believe. Handled with care, AI can bring more of all four to just about everyone you work with. Somebody has to make sure it goes that way. That’s what an Ethical AI Leader does, and it’s the rare kind of work where helping everyone around you is also the best thing you can do for your own career.

That’s what I try to show my son, in what I say and, I hope, in what I do.

Proceed, pause, or stop?

Yesterday I mentioned the verdict at the center of the certification plan. In Module 8 you map every AI use around you and give each one of three answers: proceed, pause with safeguards, or stop. It turns a vague worry into a decision you can explain to the people around you.

So let’s use it on this decision.

Proceed if you can picture the people you’d help with AI adoption. At some point this week, a specific team, board, classroom or household probably came to mind. The people who’d be on page 1 of your plan, and who’d be better off if someone helped them adopt AI well. If that happened, you already know your answer.

​Enroll in The Ethical AI Leadership Project →​

Pause with safeguards if you’re not sure yet. The safeguard is already built in: 60 days, unconditional. Enroll, watch a workshop, run the 20-minute privacy checkup from Module 3, and score one real AI use at work. If it isn’t right for you, email us and we’ll refund you in full. Pausing inside the program costs you nothing. Pausing outside it means the door closes tonight.

Stop if this isn’t your season. Bandwidth is at zero, the budget isn’t there this quarter, or this isn’t the next step you want. A clear stop is a good verdict too. We’ll be right here, and the free material keeps coming either way.

The one result the grid never allows is a use nobody scored. A deadline that slips past while you’re busy is the same thing: a decision made by default. Whichever verdict you land on, I’d love for it to be yours.

Pete F., one of our students, described IWAI like this:

If you feel even a small pull toward that second version of you, decide before midnight:

​Enroll in The Ethical AI Leadership Project →​

To the careful people making sure it goes right,

Rob Howard
Founder, Innovating with AI
​

P.S. Still deciding and want a human answer to one specific question? Reply, or text us at +1 (888) 703-4363. It goes to a real person on my team, not a bot. If you’ve already decided, the enrollment page is open until 11:59pm Pacific tonight.