Hey Ala,

I recently coached a founder in our community into her first-ever workshop. She had 460 registrants and a head full of nerves, so I gave her the same three metrics I've used across hundreds of workshops. Steal them.

Metric 1: Show rate. Target 30%+.

Registrants mean nothing until they show. Two levers move this number: announce a bonus that only live attendees get, and send three emails in the final 24 hours (one hour out: "we're live in 60 minutes, see you there"). People need to be pinged. They signed up because they want this. Remind them.

Metric 2: Booking rate. Target 15%+ of the room at the pitch.

Count the people on when you pitch, count the calls booked, divide. And here's the part most founders miss: you're playing TWO games, not one. Game one is the live room. Game two is the replay emails after, which should book nearly as many calls as the live did. If your replay email is just a bare link, you lose game two. Sell the call in three to five bullets: what they get, what they leave with, why now.

Metric 3: Cash collected per workshop. The north star.

Not close rate. Close rate swings wildly at month-end and lies to you. Cash collected per workshop tells you the truth about the whole machine: the topic, the teaching, the pitch, the follow-up. Track it every single time and compare nothing else across months.

Now the math that made her sit up straight.

Say 500 register. 30% show: 150 live, about 120 still there at the pitch.

15% book: 18 calls, and the replay emails match it: 36 total.

Close a third at a $7K offer: 12 sales.

That's $84K from one workshop.

Run that same workshop monthly, refreshing only the marketing, and one asset you built once is pacing $1M a year.

And here's WHY the workshop converts like nothing else you do. Someone scrolling gives you maybe 4 minutes a week of attention. A 90-minute workshop is 22x that, in one sitting. Social media is an oven. It warms people slowly. The workshop is a microwave.

One founder in our community, Steve Wade, ran exactly this play: a free monthly masterclass, no pitch tricks, and £125K collected in 14 days. No cold outreach, no paid ads.

Hope you found this helpful.

Let's win together,

Matt

P.S. October 15 is getting close. That's the day Founder OS pricing goes up across the board. The founders inside are the proof the machine works: 17,500+ founders served, and 97% of our own cash runs through the exact systems we install. Lock the current price at founderos.com/apply.

*IMPORTANT: Earnings and income disclaimer

While all testimonials on this page are from real clients, the results you see on this page are not typical. Their experiences do not guarantee similar results for you. Your results may vary based on your skills, experience, motivation, as well as other unforeseen factors. Founder OS has yet to perform studies of the results of its typical clients.

Founder OS is a marketing education and training company. We do not sell a business opportunity, “get rich quick” program, or money-making system. We believe, with education, individuals can be better prepared to make decisions, but we do not guarantee success in our training. We do not make earnings claims, efforts claims, or claims that our training will make you any money. All material is intellectual property and protected by copyright.

Statements and depictions are the opinions, findings, or experiences of individuals who generally have purchased education and training. Results vary, are not typical, and rely on individual effort, time, and skill, as well as unknown conditions and other factors. We do not measure earnings or financial performance. Instead, we track completed transactions and satisfaction of services by voluntary surveys. Further, many customers do not continue with the program, do not apply what they learn, or do attempt to apply what they learn but nonetheless have difficulty in making sales successful for them.