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Hi,
Sure Dividend advocates a long-term buy-and-hold approach to generate rising dividends.
While this approach doesn’t require much in the way of day-to-day activity, it does require consistency.
Being consistent means not:
- Getting swept up in market fads and periods of overoptimistic “animal spirits.”
- Pouring your attention and wealth into speculative investments that may one day be able to pay dividends years down the line.
Instead, we recommend investing in quality businesses that have proven and continue to prove they can pay more in dividends year after year.
Consistency also means not over-allocating to any one security or sector.
Even high-quality dividend growth stocks can falter...
Look at used-to-be Dividend Aristocrats like Walgreens Boots Alliance (WBA) or V.F. Corporation (VFC) as examples.
Instead of over-emphasizing one security or sector, consistently build a reasonably balanced portfolio over time.
And while it can be tempting to go “all in” when receiving a large lump sum of cash to invest, it can be beneficial to temper yourself and instead invest a consistent amount over time.
Investing at regular intervals, such as each month, regardless of market conditions builds the habit of investing in dividend growth stocks regardless of what the market is doing.
It’s psychologically easier to invest during bull markets (for most people – contrarians would disagree), but it’s more important to invest when the market is declining because that tends to be when better values are found.
Holding through downturns is another important factor that investors are best served to keep in mind.
The U.S. has been through multiple recessions in the past several decades, such as the Great Recession of 2007-2009 and the coronavirus pandemic of 2020. But investors who sold during these periods missed out on significant gains when the markets recovered and roared to new highs.
Holding (and preferably buying) through market drawdowns tends to be the most difficult part of maintaining consistency with your investing practice. But it is also the most important.
There’s a buyer and seller on every side of a completed transaction...
Steep market declines transfer wealth from fearful investors who cannot maintain consistent investing habits to more emotionally stable investors who seize the opportunity to buy more shares of great businesses at fire-sale prices.
Moreover, consistency means sticking to the hold and sell rules you laid out beforehand to guide your investing procedure.
And on that note, we have just one sell rule at Sure Dividend – sell if a security doesn’t pay more in dividends from one year to the next.
That one rule encapsulates more than a decade of knowledge from running Sure Dividend; it’s deceptively simple yet powerful.
Sticking to your buy, hold, and sell rules is key to building your dividend portfolio and watching it grow over the long run.
And that's where the Sure Dividend Core Newsletter (SDC) shows its value.
Note: We will publish the new October 2026 edition of the SDC Newsletter tomorrow morning (Sunday, 10/4/26).
About The Sure Dividend Core Newsletter
The Sure Dividend Core Newsletter analyzes our Top 10 high quality dividend growth stocks every month.
The Sure Dividend Core Newsletter:
- Always publishes on the 1st Sunday of the month
- Initial edition went live in April of 2014
- Is currently read by more than 4,700 investors
"I believe I joined Sure Dividend years ago when you were getting started. I am a retired, dividend investor and your newsletter and analysis helped me prepare for and pull the trigger on retirement. You run a great service for dividend investors – which is why I had to stay connected to Sure."
– Sure Dividend reader
And the Sure Dividend Core Newsletter has everything you need to build your rising passive income portfolio, including:
- Our Top 10 dividend growth stock buys
- Actionable sell recommendations
(As needed)
- A portfolio building guide
- And much more
We find the Top 10 best dividend growth stocks for the Sure Dividend Core Newsletter by analyzing more than 900 income securities every quarter in the Sure Analysis Research Database.
- Securities are analyzed over the same metrics so we can compare them on an apples-to-apples basis.
- This is real analysis from our 13-person analyst team. It's not a quick computer screen or automated AI guesswork.
- All this analysis feeds into the Sure Dividend Core Newsletter Top 10 so we can systematically identify the best dividend growth stocks for our members.
Note: Click here to see a historical edition.
Why Now Is The Best Time To Get The Sure Dividend Core Newsletter
Now is the best time to get the Sure Dividend Core Newsletter because:
- Tomorrow morning (Sunday, 10/4/26) we will publish the new October 2026 edition of the Sure Dividend Core Newsletter.
- We are currently running a limited-time deep discount offer to celebrate the upcoming publication of the new October 2026 edition!
Details of this deep discount offer are below:
- The coupon in this email reduces your price from $399/year to just $99/year.
- Your price will never increase after joining
(Guaranteed at just $99/year forever).
- There's no risk to try the Sure Dividend Core Newsletter thanks to our 7-day free trial and 60-day full refund period.
- This deep discount coupon expires at 8:00 PM CT on 10/5/26, with absolutely exceptions, in just:
You will instantly receive the current September 2026 edition when you join below.
And be on the list to get the new October 2026 edition when we publish it tomorrow morning (Sunday, 10/4/26), all while on your 7-day free trial.
Notes: Enter coupon code SDDOCT if it doesn't automatically apply.
To your compounding dividend income,
Ben Reynolds
Founder, Sure Dividend
P.S. The new October 2026 edition of the Sure Dividend Core Newsletter goes live this Sunday morning! Click here to start your deeply discounted membership while it's still available.
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