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What will you actually take away from The Global ABM Conference?

In four weeks, 500+ ABMers will be in London tackling a question that’s becoming harder to ignore: 

what does effective ABM actually look like now?

We’ve now confirmed the full speaker line-up and the agenda for The Global ABM Conference, so we wanted to give you a better sense of what you can expect to take away from the day.

Not more ABM theory. Practical answers to the challenges teams are dealing with right now.

Join us on 4 November and see what effective ABM looks like now. 

How do you make ABM work commercially?

Hear from practitioners putting ABM into practice across the organisation, from account strategy and sales alignment to proving commercial impact.

How do you know what your buyers are actually doing?

We’ll challenge some of the assumptions behind intent, buying groups and account selection, including a panel asking: “Has ABM made us worse at following the buyer?”

How do you get marketing and sales moving in the same direction?

Explore the operating models, processes and practical approaches that help ABM become something the wider GTM organisation actually works from.

Where does AI genuinely improve ABM?

Move beyond the AI hype and learn how AI-first marketers are using AI and data to identify signals, prioritise accounts and make better decisions, with real examples from leading B2B organisations.

And throughout the day, you’ll hear directly from people doing it, in organisations including:

You can also use the day to pressure-test your own approach through The ABM Exchange's hands-on workshops: the ABM Garage, workshops and masterclasses rather than simply sitting through presentations.

If you work in ABM, demand generation, sales, customer marketing or GTM, the value of the day is simple: leave with better ideas, sharper questions and things you can actually take back to your team.

The Global ABM Conference

4 November | London

Thank you to our sponsors

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