Digiday Daily

October 09, 2026

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Creator-led content is being pitched across the entertainment spectrum from TV to micro dramas and even theater. At Advertising Week New York, several panels explored the business stakes: are these partnerships helping creators build IP they control, or mainly giving studios, streamers and brands access to their audiences?

TOP STORY

The Creator Economy

As creators increasingly move into Hollywood, deal terms can put their IP at risk

Advertising Week New York explored the business of creator-led programming across entertainment, and the problems arising within it

OTHER THINGS TO KNOW

The Greater Good Awards recognize the teams and leaders driving meaningful change through corporate social responsibility, community investment and purpose-driven initiatives. Enter by Oct. 30 to save.
On Oct. 14 at 10 a.m. ET, join this webinar to learn how CTV has matured into a full-funnel marketing engine and performance channel. Partner insights from Affinity Global.
The biggest podcast audience isn’t necessarily the most valuable one. According to a new report, tightly engaged, mid-sized shows can outperform celebrity podcasts, with advertisers on mid-sized podcasts seeing 22% lower CPA. Partner insights from Audacy.

A MESSAGE FROM THE TRADE DESK

AI is changing how brands are built

AI affects how people discover brands, but trust remains the most important factor in decision-making. New research from The Trade Desk
Intelligence and PA Consulting reveals how consumers use AI-powered search in tandem with the open internet — and why investing in brand familiarity is more important than ever.

Download the report

MARKETING

Member exclusive

Future of Marketing Briefing: Why top creators are taking fewer brand deals

The biggest creators are cutting their brand rosters and asking more of the partners they keep.

The Sports Marketing Playbook

'Mission and capital can coexist': Golden State Valkyries' Jess Smith on pitch to sponsors

The WNBA’s newest team must navigate measurement demands and marketers wanting to share in the ‘mission’ if it’s to establish a commercial foothold.

PARTNER INSIGHTS FROM EYEOTA, A DUN & BRADSTREET COMPANY

How marketers protect their data strategy during renewed M&A activity

A fresh wave of acquisition news is once again redrawing the boundaries of the advertising ecosystem — and even deeply embedded partnerships can take on a different character as the industry consolidates.

PARTNER INSIGHTS FROM ARC XP

Publishers adopt new content strategies in the AI search era

Nearly nine out of 10 publishers (85%) are actively optimizing content for AI discovery or citation to combat the effects of zero-click search on referral traffic, according to a new Digiday and Arc XP survey.

PARTNER INSIGHTS FROM TIKTOK