|
|
|
OCTOBER 12, 2026 |
|
|
|
|
|
|
|
|
|
Key stat: NCAA football collected 37.9% of its season's linear TV ad spending in November alone, according to an August EMARKETER analysis of iSpot data. |
|
Beyond the chart: |
-
-
Meanwhile, January's rebound pays off for brands that stick around. Among college football postseason viewers, 55.2%
could recall at least one brand sponsor, and the top national championship sponsors beat most Super Bowl advertisers on unaided recall, according to Big Chalk Analytics. |
|
Use this chart: Drop this into your fall sports planning deck to show when college football inventory gets crowded. Use it to argue for locking in September and October games early, or for grabbing December slots while other brands pull back before bowl season. |
|
|
|
| | | |
|
Related EMARKETER reports: |
| | | | |
EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more. See how clients use them to add credibility to strategy presentations, enhance pitch decks with market insights, and attract and engage prospects. |
|
| | | |
|
|
|
Email sent to: |
|
If you cannot view the HTML newsletter, . |
|
|
|
|
|
|
|
|
|
©2026 EMARKETER, 685 Third Avenue 21st Floor, New York, NY 10017 |
|
|
| | | |
