Everybody loves cupcakes… especially when they’re delightfully bite-sized. If you haven’t had one (or realistically a dozen) of Baked by Melissa’s signature tiny cupcakes, you’ve definitely seen them. Founded in 2008 by Melissa Ben-Ishay, the brand has become a must-know bakery for anyone who loves a sweet treat and has grown from an NYC favorite to a go-to gift order all over the country.
What you might not know about Melissa, however, is that her skills in the kitchen go well beyond baking. Her recently released cookbook, Come Eat, shares recipes that are nutritious and easy (which we love). Our editors especially got into her salad recipes, which instruct a micro-chop so that every bite is as good as the last.
Here, we sat down with Melissa to chat about the perfect bite, her wellness routine in and out of the kitchen, and the perfect cupcake order.
After nearly two decades of Baked by Melissa, do you still eat the cupcakes regularly?
All the time. I always need a bite of something sweet after meals. And they’re even more delicious now than they were when we launched almost 20 years ago.
Social media introduced a whole new audience to Melissa, not just Baked by Melissa. How has becoming a creator changed your relationship with the brand you built?
While I've always been the face of the brand, social media has given me the opportunity to build real relationships and feel a real connection to our customers and community. I care so deeply about the community I've built, and I prioritize showing up for them every day, whether that's teaching you a new recipe, sharing a mom hack to make your day a little easier, or showing you a day in the life of chaos so you know we're all going through the same hard stuff.
What makes a bite perfect to you?
The perfect bite is when you have the right ratio of flavors in each one. With our bite-size cupcakes, that means making sure you get the perfect ratio of cake to stuffing to icing to topping. Same philosophy for my salads: I micro-dice so many of them so the dressing coats every piece evenly, and you get that same perfect bite with every forkful.
What’s your personal Baked by Melissa order?
I always get the latest and greatest 25-pack because of the variety. It has our 8 Original Great flavors, 3 seasonal flavors, and a rotating Mini of the Month. We usually have a secondary 25-pack assortment on the menu, too. We will have our scary delicious Halloween assortment. I always get one of those, too, because I’ve got to show up with all the flavors!
Food can be a big part of a wellness routine. What is your relationship with wellness right now?