Divergent paths for tech firms and categories like CPG and beauty and cosmetics underpin what WARC...

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Friday, October 16, 2026

Marketing Dive

Consumer goods giants step up ad intensity as other big spenders pull back: report

Divergent paths for tech firms and categories like CPG and beauty and cosmetics underpin what WARC calls a “two-speed marketplace.”

Duct Tape Marketing

AI Has Leveled the Marketing Playing Field

AI Has Leveled the Marketing Playing Field written by John Jantsch read more at Duct Tape MarketingCatch the Full Episode: Overview Back from the vault with a conversation that has only grown more useful since we recorded it.

For Momentum

AI for Social Impact: 3 Ways Corporations and Nonprofits Co-Create

AI is rapidly shifting from a new part of an operational technology stack to a core driver of corporate social responsibility (CSR) and social sector innovation.

Digiday

Addressability is back as a headline concern for attendees at this year’s Prebid Summit

Speakers decry 'UMPs' as the new ad networks, with talk far outweighing understanding.

Digiday

Inside Dentsu’s plan to make entertainment a part of every brand’s budget

Why Dentsu thinks entertainment is the next agency account up for grabs.

Search Engine Roundtable

Daily Search Forum Recap: October 15, 2026

Here is a recap of what happened in the search forums today...

Seth's Blog

Addressing fear

Seth Godin's Blog on marketing, tribes and respect

CMSWire

Unpacking the State of Contact Center Maturity

New research from SuccessKPI and CMSWire evaluates contact centers across 7 benchmarking areas for a holistic view of how advanced operations are.Continue reading...

Search Engine Roundtable

Google Tests New Search Bar In Google App

Google is testing a redesigned search bar within the Google mobile app. The new search bar is now has the + sign in it, and instead of saying "Search," it says "Ask Google."

Hubspot

Tracking AI Overviews: What the data actually shows

AI Overviews have shifted how audiences discover brands. Gone are the days when users would click through multiple search results until they found what they’re looking for.

SEMrush Blog

How to do an SEO audit with Claude & the Semrush MCP

Scan your website in Site Audit, connect Semrush’s MCP to Claude, and have Claude analyze the audit data.

CMSWire

The Rising Floor: Who Sets the Ceiling When Vendors Standardize CX?

Your vendor’s defaults are running your CX, and courts now hold you liable for them. Here’s what to decide before planning season locks in the middle.Continue reading...

EVENTS & LIVE TRAINING

American Marketing Association

Digital Marketing Copywriting – October 2026

This small-group online training will help you build your writing skills by exploring the latest techniques and best practices in copywriting for the web (specifically social media, blogs, and email). Uncover the technical foundations and the creative instincts that make good writing repeatable across platforms.