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Multipronged help works best for women founders

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NAWBO SmartBrief
Multipronged help works best for women founders | Business Chicks' Isaacs started her first business at 18 | Hello Seven founder aims to make women millionaires
Created for NPi6miayvd@nie.podam.pl |  Web Version
September 16, 2020
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Top Story
Multipronged help works best for women founders
(Pixabay)
All small-business entrepreneurs face headwinds, but women founders often have the added obstacles of insufficient credit histories, educational imbalances, bias in traditionally male sectors, and child care responsibilities, according to Brookings Institute data. Brookings also found that finance and training programs designed to help women founders work best when tied to a second intervention, such as mentorship or technical assistance.
Full Story: The Brookings Institution (9/16) 
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Business Trends
Career entrepreneur Emma Isaacs -- Business Chicks CEO and now mother of six, who had no experience when she first delved into entrepreneurship at age 18 -- says relying on yourself forces you to innovate and "work that little bit harder." Isaacs, also a speaker and author of "Why 'Winging It' Is A Winning Strategy," says the best advice she received in the early years was to "stay close to the numbers to understand how your business makes and spends money."
Full Story: Forbes (9/15) 
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Rachel Rodgers, who started Hello Seven to help other women entrepreneurs become millionaires while juggling everything else, says capitalizing on your intellectual property is the key. Often, she says, women don't even realize that they've already created intellectual property.
Full Story: WPIX-TV (New York City) (9/14) 
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Takia Ross launched Accessmatized in 2013 and used pitch competitions to secure the capital she needed to grow the makeup artistry business. After initially converting a 16-seater passenger bus into a portable studio, Ross eventually moved into a permanent location in 2015 and launched her own makeup line.
Full Story: The Business Journals (tiered subscription model)/Baltimore (9/11) 
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Small Business Spotlight
The pandemic is an awkward time to launch a business, but several foodies in central New York decided to take the leap. For example, Alexis Barney started Big Al's Vegan Bakery, using Instagram to propel the business, and Kayla Johnson began Worth the Kavity, offering cheesecakes, cookies and other goodies via pickup and delivery.
Full Story: The Post-Standard (Syracuse, N.Y.) (9/16) 
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Social Media Buzz
Benefits and drawbacks of Instagram Reels
(Andrew Caballero-Reynolds/AFP/Getty Images)
Instagram's new Reels feature offers short video clips that are easy to create and quick to consume, writes social media strategist Laura Davis. This guide considers the format's pros and cons, including whether Reels appeals to your target demographic.
Full Story: Social Media Examiner (9/16) 
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NAWBO (R) News
Next week NAWBO's Virtual Women's Business Conference "Brave Is ... " brings activist Glennon Doyle
Counting down ... Glennon Doyle, author of the #1 New York Times bestseller UNTAMED, is scheduled to keynote at NAWBO's premier event "Brave Is …" Sept. 21-23. Everyone wants to be courageous in life and business. But what does YOUR brave look like? It's different for everyone, but as women business owners we have left comfortable jobs to start our own ventures and done business the world over.

At the National Women's Business Conference presented by Bank of America on a virtual platform, participants can attend interactive breakout sessions, workshops and networking events. Be confident that you will gain tools that can be immediately applied to make brave business decisions and goals. View the full agenda and register here.
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Technology
Video calls have become commonplace amid the pandemic, but they're just one of several ways for coworkers to connect and collaborate, Simpplr CEO Dhiraj Sharma writes. Announcements, daily prompts and competitions after crowdsource ideas can be less stressful and distracting than always being on camera.
Full Story: SmartBrief/Leadership (9/11) 
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Best Practices
Too much advice can be overwhelming, but entrepreneurs can take advantage of the expertise of the people in their networks by directing their own learning, providing clear context and ensuring focus on the question at hand, among other tips. "If you take on something huge like how to manage your team effectively, it's easy for your time to run out without actually tackling the practical stuff that's coming up the next week or month," says First Round Capital's Whitnie Narcisse.
Full Story: First Round Review (9/10) 
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Keeping clear records and expanding or diversifying offerings can make a startup attractive to potential acquirers, writes Carol Sankar of The Confidence Factor. These actions should start early to be prepared to opportunities that may arise, she writes.
Full Story: Inc. (9/14) 
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Policy Update
Despite the relief small-business owners enjoyed from the Paycheck Protection Program, there's a significant tax problem that's yet to be addressed, writes columnist Gene Marks. For instance, many small-business owners will be facing a massive tax bill after using loans to pay expenses which are no longer deductible, Marks writes.
Full Story: The Philadelphia Inquirer (tiered subscription model) (9/15) 
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Lifestyle
Tips for avoiding burnout, managing parental stress
(Oli Scarff/Getty Images)
As many parents are working from home during the coronavirus pandemic, parental responsibilities are adding to the stress in some households, so CEO of the Stress and Resilience Institute Paula Davis-Laack has some strategies for families to reduce stress. Don't be too hard on yourself to avoid burno
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