Data-led DOOH unlocks sales opportunity for Specsavers / Brands close in on Clubhouse / and much more
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Daily News from WARC
The latest developments in advertising and media
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Brands close in on Clubhouse
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Clubhouse, the audio-based invite-only social app, is working directly with a group of key influencers (or ‘moderators’) to prepare them for success, with brands ready to invest in the buzzy platform. More…
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Opinion Anna Hamill |
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Trust, technology and winning every interaction: A new paradigm
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Raja Rajamannar, Chief Marketing Officer of Mastercard and author of the new book ‘Quantum Marketing’, speaks to WARC’s Anna Hamill about how technology can drive marketing forward, purpose and trust as key brand differentiators, and why risk management is a crucial marketing function. More…
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Tobacco giant under spotlight as it markets new nicotine products
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Smoking cigarettes may be dying out, but tobacco giant British American Tobacco (BAT) has launched a £1bn push that harnesses the power of social media influencers, celebrities, sports stars and sporting events to market a new generation of nicotine products such as nicotine pouches and e-cigarettes. More…
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