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VERSION:2.0
X-WR-CALNAME:BrightTALK Event
PRODID:-//BrightTALK//NONSGML BrightTALK Event Calendar//EN
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METHOD:REQUEST
BEGIN:VEVENT
UID:https://www.brighttalk.com/webcast/9059/662658
DTSTAMP:20260212T152622Z
ORGANIZER:MAILTO:noreply@brighttalk.com
LOCATION:BrightTALK
URL:https://www.brighttalk.com/webcast/9059/662658?utm_campaign=user_w
 ebcast_register&utm_medium=calendar&utm_source=brighttalk-transact
DTSTART:20260527T220000Z
DTEND:20260527T230000Z
SUMMARY:Live webcast: Beyond Use Cases: Deploy AI to Enable B2B Go-to-
 Market Decision Making
DESCRIPTION:Click here to attend: https://www.brighttalk.com/webcast/9
 059/662658?utm_campaign=user_webcast_register&utm_medium=calendar&utm_
 source=brighttalk-transact\n\nPresenter: Jiaxi Zhu, Head of Analytics,
  SMB Sales Division | Google\n\nWith the rise of AI, much of the discu
 ssion in business communities has shifted towards the potential of AI-
 enabled insights. In B2B go-to-market, AI-based solutions are gaining 
 traction and are being deployed to streamline data analysis, workflows
  and improve decision-making. According to McKinsey & Company’s latest
  B2B Pulse Survey, 19% of B2B decision makers have already implemented
  GenAI use cases, with another 23% actively in the process of implemen
 ting them.\n\nThis rapid adoption of AI is prompting a fundamental ret
 hinking of B2B go-to-market strategy. For many business leaders, the p
 ath forward remains uncertain, particularly in B2B environments where 
 product complexity, long customer engagement cycles, multi-stakeholder
  decision-making, and deep business context make the decision making p
 rocess highly complex. As AI capabilities expand, executives are grapp
 ling with key strategic questions:\n- How do we strategically invest i
 n AI to meaningfully improve decision quality, customer experience and
  core business outcomes?\n- How do we reimagine fundamental elements o
 f our go-to-market strategy, including customer segmentation, product 
 offering design, and customer engagement in an AI-first world?\n- What
  is the future talent profile for B2B go-to-market, and how can we ups
 kill teams to thrive alongside intelligent AI systems?\n\nThis session
  addresses the urgent need to maximize the value of AI in the go-to ma
 rket and rethink decision making in an AI-first world. I will provide 
 a strategic roadmap for how AI is reshaping the B2B go-to-market lands
 cape and what leaders can do to stay ahead.
SEQUENCE:1779869829
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