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BEGIN:VEVENT
UID:https://www.informatechtarget.com/webinar-event/from-invisible-to-
 influential-engaging-ai-powered-b2b-buyers/
DTSTAMP:20260521T152427Z
ORGANIZER:MAILTO:noreply@brighttalk.com
LOCATION:BrightTALK
URL:https://www.informatechtarget.com/webinar-event/from-invisible-to-
 influential-engaging-ai-powered-b2b-buyers/?utm_campaign=user_webcast_
 register&utm_medium=calendar&utm_source=brighttalk-transact
DTSTART:20260708T150000Z
DTEND:20260708T153004Z
SUMMARY:Live webcast: From Invisible to Influential: Engaging AI-Power
 ed B2B Buyers
DESCRIPTION:Click here to attend: https://www.informatechtarget.com/we
 binar-event/from-invisible-to-influential-engaging-ai-powered-b2b-buye
 rs/?utm_campaign=user_webcast_register&utm_medium=calendar&utm_source=
 brighttalk-transact\n\nPresenter: Avishai Sharon, CEO, Trendemon and R
 euben Braham, General Manager, Israel, Informa TechTarget\n\nThe major
 ity of B2B buyers now use AI tools throughout their purchasing history
 , with 51% starting their research with AI chatbots¹. The result, whic
 h Forrester calls the “visibility vacuum,” instills immediate panic fo
 r B2B marketers trying to target the buying team. Less traffic means l
 ess visibility into buyer activity and fewer chances to influence buye
 rs. \n\nWhile the panic is real, there is a massive hidden opportunity
  to engage buyers in new ways and places. Join Avishai Sharon (CEO, Tr
 endemon) and Reuben Braham (General Manager, Israel, Informa TechTarge
 t) as they discuss how marketing teams are finding, engaging and conve
 rting buyers before and during their research journeys. You’ll explore
  how teams can connect off-site intent with on-site activation to crea
 te more relevant buyer journeys, improve conversion and build a modern
  GTM motion for the era of AI-driven research.\n\nSource: 1. 2026, The
  Answer Economy: G2's 2026 AI Search Insight Report | G2
SEQUENCE:1779953109
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