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BEGIN:VEVENT
UID:https://www.brighttalk.com/webcast/9273/668732
DTSTAMP:20260515T191333Z
ORGANIZER:MAILTO:noreply@brighttalk.com
LOCATION:BrightTALK
URL:https://www.brighttalk.com/webcast/9273/668732?utm_campaign=user_w
 ebcast_register&utm_medium=calendar&utm_source=brighttalk-transact
DTSTART:20260624T150000Z
DTEND:20260624T160000Z
SUMMARY:Live webcast: Global Brand, Local Fit: A CMO’s Case for Conten
 t Experience
DESCRIPTION:Click here to attend: https://www.brighttalk.com/webcast/9
 273/668732?utm_campaign=user_webcast_register&utm_medium=calendar&utm_
 source=brighttalk-transact\n\nPresenter: Guest: Nataly Kelly > Host: F
 abiano Cid\n\nDiscover why global brands succeed in some markets while
  falling flat in others — and why translation alone has never been eno
 ugh. On this episode of Let’s Talk Global Content, host Fabiano Cid si
 ts down with Nataly Kelly, Chief Marketing Officer at Zappi, for a can
 did conversation about what it really takes to create content experien
 ces that build trust, recognition, and brand value across cultures.\nD
 rawing on a career journey that took her from court interpreter to glo
 bal marketing executive, Nataly explores why cultural intelligence has
  become a strategic business capability in an AI-powered world where c
 ontent is cheap, but trust is increasingly difficult to earn. Together
 , Fabiano and Nataly will examine why so many organizations struggle t
 o balance global consistency with local relevance, how fragmented cont
 ent operations quietly weaken brand identity, and what executives ofte
 n misunderstand about the role content plays in market expansion and c
 ustomer trust.\nYou’ll also learn practical approaches for designing c
 ontent operations that support every market without diluting the brand
 , why global content strategy deserves a seat at the executive table, 
 and how professionals working behind the scenes in content and communi
 cation roles can build visibility, influence, and personal brand autho
 rity of their own.\nIf you create, manage, localize, govern, or scale 
 content across regions, languages, or cultures, this discussion will h
 elp you rethink global content not as a production task, but as a stra
 tegic operating layer behind every successful international brand expe
 rience.\n\nCan’t make it? Register, and we’ll send you a link you can 
 use to watch a recording when it’s convenient for you. \n\nThis web di
 scussion is brought to you by The Content Wrangler and is sponsored by
  Heretto, the #ContentOps platform for product, reference, and knowled
 ge content.
SEQUENCE:1779969613
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