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BEGIN:VEVENT
UID:https://www.brighttalk.com/webcast/9273/668732
DTSTAMP:20260615T192134Z
ORGANIZER:MAILTO:noreply@brighttalk.com
LOCATION:BrightTALK
URL:https://www.brighttalk.com/webcast/9273/668732?utm_campaign=commun
 ication_reminder_24hr_registrants&utm_medium=calendar&utm_source=brigh
 ttalk-transact
DTSTART:20260624T150000Z
DTEND:20260624T160000Z
SUMMARY:Live webcast: Global Brand, Local Fit: A CMO’s Case for Conten
 t Experience
DESCRIPTION:Click here to attend: https://www.brighttalk.com/webcast/9
 273/668732?utm_campaign=communication_reminder_24hr_registrants&utm_me
 dium=calendar&utm_source=brighttalk-transact\n\nPresenter: Guest: Nata
 ly Kelly > Host: Fabiano Cid\n\nDiscover why global brands succeed in 
 some markets while falling flat in others — and why translation alone 
 has never been enough. On this episode of Let’s Talk Global Content, h
 ost Fabiano Cid sits down with Nataly Kelly, Chief Marketing Officer a
 t Zappi, for a candid conversation about what it really takes to creat
 e content experiences that build trust, recognition, and brand value a
 cross cultures.\n\nDrawing on a career journey that took her from cour
 t interpreter to global marketing executive, Nataly explores why cultu
 ral intelligence has become a strategic business capability in an AI-p
 owered world where content is cheap, but trust is increasingly difficu
 lt to earn. Together, Fabiano and Nataly will examine why so many orga
 nizations struggle to balance global consistency with local relevance,
  how fragmented content operations quietly weaken brand identity, and 
 what executives often misunderstand about the role content plays in ma
 rket expansion and customer trust.\n\nYou’ll also learn practical appr
 oaches for designing content operations that support every market with
 out diluting the brand, why global content strategy deserves a seat at
  the executive table, and how professionals working behind the scenes 
 in content and communication roles can build visibility, influence, an
 d personal brand authority of their own.\n\nIf you create, manage, loc
 alize, govern, or scale content across regions, languages, or cultures
 , this discussion will help you rethink global content not as a produc
 tion task, but as a strategic operating layer behind every successful 
 international brand experience.\n\nCan’t make it? Register, and we’ll 
 send you a link you can use to watch a recording when it’s convenient 
 for you. \n\nThis web discussion is brought to you by The Content Wran
 gler and is sponsored by Heretto, the #ContentOps platform for product
 , reference, and knowledge content.
SEQUENCE:1782226515
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