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BEGIN:VEVENT
UID:https://www.brighttalk.com/webcast/9273/668732
DTSTAMP:20260615T192134Z
ORGANIZER:MAILTO:noreply@brighttalk.com
LOCATION:BrightTALK
URL:https://www.brighttalk.com/webcast/9273/668732?utm_campaign=commun
 ication_reminder_starting_now_registrants&utm_medium=calendar&utm_sour
 ce=brighttalk-transact
DTSTART:20260624T150000Z
DTEND:20260624T160000Z
SUMMARY:Live webcast: Global Brand, Local Fit: A CMO’s Case for Conten
 t Experience
DESCRIPTION:Click here to attend: https://www.brighttalk.com/webcast/9
 273/668732?utm_campaign=communication_reminder_starting_now_registrant
 s&utm_medium=calendar&utm_source=brighttalk-transact\n\nPresenter: Gue
 st: Nataly Kelly > Host: Fabiano Cid\n\nDiscover why global brands suc
 ceed in some markets while falling flat in others — and why translatio
 n alone has never been enough. On this episode of Let’s Talk Global Co
 ntent, host Fabiano Cid sits down with Nataly Kelly, Chief Marketing O
 fficer at Zappi, for a candid conversation about what it really takes 
 to create content experiences that build trust, recognition, and brand
  value across cultures.\n\nDrawing on a career journey that took her f
 rom court interpreter to global marketing executive, Nataly explores w
 hy cultural intelligence has become a strategic business capability in
  an AI-powered world where content is cheap, but trust is increasingly
  difficult to earn. Together, Fabiano and Nataly will examine why so m
 any organizations struggle to balance global consistency with local re
 levance, how fragmented content operations quietly weaken brand identi
 ty, and what executives often misunderstand about the role content pla
 ys in market expansion and customer trust.\n\nYou’ll also learn practi
 cal approaches for designing content operations that support every mar
 ket without diluting the brand, why global content strategy deserves a
  seat at the executive table, and how professionals working behind the
  scenes in content and communication roles can build visibility, influ
 ence, and personal brand authority of their own.\n\nIf you create, man
 age, localize, govern, or scale content across regions, languages, or 
 cultures, this discussion will help you rethink global content not as 
 a production task, but as a strategic operating layer behind every suc
 cessful international brand experience.\n\nCan’t make it? Register, an
 d we’ll send you a link you can use to watch a recording when it’s con
 venient for you. \n\nThis web discussion is brought to you by The Cont
 ent Wrangler and is sponsored by Heretto, the #ContentOps platform for
  product, reference, and knowledge content.
SEQUENCE:1782312502
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