BEGIN:VCALENDAR
VERSION:2.0
X-WR-CALNAME:BrightTALK Event
PRODID:-//BrightTALK//NONSGML BrightTALK Event Calendar//EN
CALSCALE:GREGORIAN
METHOD:REQUEST
BEGIN:VEVENT
UID:https://www.brighttalk.com/webcast/13481/672964
DTSTAMP:20260722T183349Z
ORGANIZER:MAILTO:noreply@brighttalk.com
LOCATION:BrightTALK
URL:https://www.brighttalk.com/webcast/13481/672964?utm_campaign=user_
 webcast_register&utm_medium=calendar&utm_source=brighttalk-transact
DTSTART:20260827T150000Z
DTEND:20260827T152054Z
SUMMARY:Live webcast: Beauty in Data: How Matas Group Scales Omnichann
 el Growth with a Business-Led CDP
DESCRIPTION:Click here to attend: https://www.brighttalk.com/webcast/1
 3481/672964?utm_campaign=user_webcast_register&utm_medium=calendar&utm
 _source=brighttalk-transact\n\nPresenter: Ida Sofie Klee, Matas\n\nAs 
 Scandinavia’s leading beauty retailer, Matas Group leverages a busines
 s-led CDP approach to transform customer data into a strategic commerc
 ial growth engine.\n\nBy centering their strategy on Tealium, they hav
 e successfully scaled omnichannel personalisation across multiple bran
 ds while balancing seamless customer experiences with a robust retail 
 media business. This session explores how Matas aligns organisational 
 "ways of working" with technical execution to stay competitive against
  emerging e-commerce giants.\n\nAttendees will learn how unifying digi
 tal and physical touch points ensures relevance and inspiration remain
  at the heart of the modern beauty journey.
SEQUENCE:1787595729
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END:VCALENDAR