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VERSION:2.0
X-WR-CALNAME:BrightTALK Event
PRODID:-//BrightTALK//NONSGML BrightTALK Event Calendar//EN
CALSCALE:GREGORIAN
METHOD:REQUEST
BEGIN:VEVENT
UID:https://www.brighttalk.com/webcast/13481/672964
DTSTAMP:20260722T183349Z
ORGANIZER:MAILTO:noreply@brighttalk.com
LOCATION:BrightTALK
URL:https://www.brighttalk.com/webcast/13481/672964?utm_campaign=commu
 nication_reminder_24hr_registrants&utm_medium=calendar&utm_source=brig
 httalk-transact
DTSTART:20260827T150000Z
DTEND:20260827T152054Z
SUMMARY:Live webcast: Beauty in Data: How Matas Group Scales Omnichann
 el Growth with a Business-Led CDP
DESCRIPTION:Click here to attend: https://www.brighttalk.com/webcast/1
 3481/672964?utm_campaign=communication_reminder_24hr_registrants&utm_m
 edium=calendar&utm_source=brighttalk-transact\n\nPresenter: Ida Sofie 
 Klee, Matas\n\nAs Scandinavia’s leading beauty retailer, Matas Group l
 everages a business-led CDP approach to transform customer data into a
  strategic commercial growth engine.\n\nBy centering their strategy on
  Tealium, they have successfully scaled omnichannel personalisation ac
 ross multiple brands while balancing seamless customer experiences wit
 h a robust retail media business. This session explores how Matas alig
 ns organisational "ways of working" with technical execution to stay c
 ompetitive against emerging e-commerce giants.\n\nAttendees will learn
  how unifying digital and physical touch points ensures relevance and 
 inspiration remain at the heart of the modern beauty journey.
SEQUENCE:1787755869
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