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MARCH 12, 2025 |
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Key stat: Less than 10% of shoppers don’t expect to make any changes to their shopping habits due to tariffs, according to February 2025 data from Numerator. |
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Beyond the chart: |
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Looking for sales or coupons is the most popular way consumers plan to deal with potential price increases, according to the same data.
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95% of consumers worldwide would exchange their personal data for discounts or coupons, according to August 2024 data from Marigold. |
Use this chart: Retailers can use this chart to prepare for upcoming shifts in consumer behavior, showcase domestic products, adjust inventory strategies to accommodate stockpiling, and highlight value wherever possible. |
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Related EMARKETER reports: |
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EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more. See how clients use them to add credibility to strategy presentations, enhance pitch decks with market insights, and attract and engage prospects. |
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