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MARCH 12, 2025 |
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Clorox just partnered with neurotechnology firm Emotiv to measure how consumers feel when doing which of the following chores? |
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A) Mopping the floor B) Cleaning the toilet C) Scrubbing the shower D) Disinfecting the fridge |
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TOP STORY |
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"Media saturation is here," said our analyst Ethan Cramer-Flood in a new episode of "Behind the Numbers," describing a fundamental shift in how Americans consume content. "We have always been able to count on Americans spending an ever-increasing amount of their day with media… We're basically saying that this is now coming to an end." |
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US consumers now spend around 12 hours and 42 minutes (12:42) daily with media across traditional and digital channels—a figure that has plateaued for the first time. |
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IN THE NEWS |
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YouTube is rolling out a feature to automatically send videos with a “limited or no ads” rating for human review, including newly-uploaded content and private videos, per a company post. |
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Our view: Relying on human workers to determine ad suitability for even a small portion of videos is a massive task—and one that might be unsuccessful if YouTube is seriously considering offering this feature to all creators. |
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ANALYSIS |
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Roughly half of US teens use genAI compared with 34% of the general population, per our forecast. GenAI is incorporated into almost every digital platform teens use. Homework help is the leading use of genAI (53%), followed by entertainment (42%), according to Common Sense. The types of genAI tools teens use vary in frequency. |
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Search engines are the genAI tool teens use most frequently. Fifty-six percent use genAI search engines at least once a month, per Common Sense. This is likely thanks to Google’s quick incorporation of an AI overview at the top of its search results. |
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