Some new insights to assist in your content planning.

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Wednesday, March 12, 2025

MediaValet

What is Brand Association? Definition and Examples

What is brand association? With a definition and examples we explain the key to a brand’s value & how create a positive brand perception.

American Marketing Association

The Skills Marketers Need in 2025 and Beyond

The 2025 AMA Marketing Skills Report identifies the skills required to thrive as a marketer today and in the future.

Social Media Today

Report Looks at Best Time to Post to Social Apps in 2025

Some new insights to assist in your content planning.

For Momentum

3 Ways to Amplify Cause Marketing Through Media Partnerships

Effective media strategies are essential for boosting awareness, engagement, and success in cause marketing campaigns, but nonprofits are competing for more than just funding and share of voice among the nonprofit sector.

Search Engine Roundtable

Advertisers Skeptical About Google Tag Manager Changes

Google sent out an email to advertisers yesterday about changes coming to Google Tag Manager. Specifically, Google Tag Manager will send events before loading a Google tag and Google calls this a "small change" that "will not harm measurement performance."

Hubspot

How Marketers Can Use Retail Media Networks to Get In Front of Customers [Expert Tips]

I was shopping for dog treats recently. My dog has particular tastes, so I turned to Amazon to find what new treats might delight her.

The Muse

The Changing Landscape of DEI and Technology

The rise of AI carries implications for workplace diversity and inclusion. Access to AI tools and training could either democratize success or deepen inequalities.

Fortune

Government agencies are clueless about branding. The DOGE turmoil shows why they’ve needed marketing campaigns all along

The National Institutes of Health focuses on nucleotides, not narratives—but both must be an essential part of its mission.

Adweek

Hershey Names Kraft Heinz Exec Tiffany Menyhart Chief Customer Officer

The Hershey Company has hired former Kraft Heinz executive Tiffany Menyhart as its new chief growth officer (CGO). With 30 years of sales and CPG experience, including 15 years in confection, Menyhart will lead the sales team at Hershey's U.S.

Search Engine Roundtable

Study: AI Search Engines Are Confidently Wrong Too Often

A new study from Columbia Journalism Review showed that AI search engines and chatbots, such as OpenAI's ChatGPT Search, Perplexity, Deepseek Search, Microsoft Copilot, Grok and Google's Gemini, are just wrong, way too often.

Enchanting Marketing

How to Have Fun on LinkedIn: 3 Lessons From My First 150 Posts

Do you ever get close to content burnout? A year ago, I became active on LinkedIn, and it has at times felt like feeding a cookie monster. Social media platforms always seem hungry for more content. It can feel relentless. But it can also be fun and rewarding.

Adweek

Where Travel Centers Are Headed: Insights From Adrienne Ingoldt, CMO of Pilot

Welcome to the Marketing Vanguard podcast. In this episode, host Jenny Rooney speaks with Adrienne Ingoldt, the first-ever CMO of gas and convenience store chain Pilot, about transforming a 65-year-old travel center business into a customer-centric brand.

EVENTS & LIVE TRAINING

American Marketing Association

Influencer Marketing Bootcamp

The training offers practical insights from multiple perspectives, including direct creator experiences and case studies. Develop practical skills in crafting compelling marketing briefs, measuring campaign impact, and navigating emerging technologies like AI in the influencer marketing landscape.