Effective media strategies are essential for boosting awareness, engagement, and success in cause...

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Wednesday, March 12, 2025

MediaValet

What is Brand Association? Definition and Examples

What is brand association? With a definition and examples we explain the key to a brand’s value & how create a positive brand perception.

American Marketing Association

The Skills Marketers Need in 2025 and Beyond

The 2025 AMA Marketing Skills Report identifies the skills required to thrive as a marketer today and in the future.

For Momentum

3 Ways to Amplify Cause Marketing Through Media Partnerships

Effective media strategies are essential for boosting awareness, engagement, and success in cause marketing campaigns, but nonprofits are competing for more than just funding and share of voice among the nonprofit sector.

The Muse

The Changing Landscape of DEI and Technology

The rise of AI carries implications for workplace diversity and inclusion. Access to AI tools and training could either democratize success or deepen inequalities.

Hubspot

How Marketers Can Use Retail Media Networks to Get In Front of Customers [Expert Tips]

I was shopping for dog treats recently. My dog has particular tastes, so I turned to Amazon to find what new treats might delight her.

Social Media Today

Report Looks at Best Time to Post to Social Apps in 2025

Some new insights to assist in your content planning.

Hubspot

How We’re Building Breeze to Power the Future of GTM

Two years after Generative AI took off, one thing is clear: AI will transform the way businesses operate. But for most small and medium businesses, the AI landscape feels overwhelming. They don’t need the hype; they need practical help.

Adweek

The Guardian Joins The Trade Desk’s Direct Route to Advertisers, OpenPath, Citing Sustainability

The Guardian is the latest publisher to join The Trade Desk's supply path optimization product, OpenPath, giving advertisers direct access to its inventory.

Search Engine Roundtable

Data: Google Search Had 22% Growth In Searches Year Over Year

A new data report from Rand Fishkin at Sparktoro says that Google Search has seen 21.64% growth in searches year over year. This comes after his study that showed 1/3rd of Google searchers don't search all that much.

Adweek

Comcast’s Universal Ads and Ramp Partner to Create New Access for Advertisers

Today, financial operations platform Ramp announced a partnership with Universal Ads, giving its more than 30,000 customers access to ad inventory through Comcast's TV ad-buying platform.

Search Engine Roundtable

Advertisers Skeptical About Google Tag Manager Changes

Google sent out an email to advertisers yesterday about changes coming to Google Tag Manager. Specifically, Google Tag Manager will send events before loading a Google tag and Google calls this a "small change" that "will not harm measurement performance."

Brian Solis

An Interview With Brian Solis. What if Your Digital Transformation Was as Easy as Changing Your Mind

What if Digital Transformation was as easy as changing your mind? Therein lies the challenge. Changing your mind isn’t easy.