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March 12, 2025
| This week’s marketing news and insights for retail leaders
At SXSW, Katie Welch talked about the yearslong route to Rare Beauty launching a brand campaign and why community is a two-way street.
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Kelly Cook is now chief executive as the bridal retailer evolves into an asset-light company and enters its “Aisle to Algorithm” era.
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The launch of its Display Advertising API gives brands more opportunities to bridge the gap between offsite and paid search ads to drive performance.
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Three months after its launch, 16% of shoppers use the site at least monthly, compared to 23% and 28% who do the same at Shein and Temu.
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Michael Rowe has served with the retailer for nearly 20 years, including as vice president of online, marketing and contractor services for its Canadian arm.
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The move is part of a broader strategy to rebuild its image as a team sports company, an identity that was lost under Adidas’ ownership.
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Both of the home improvement retailers released tools that seek to offer shoppers the level of guidance they would receive in-store while browsing online.
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Deeper relationships with celebrity ambassadors and wholesale partners are in focus as the activewear brand grows sales by double digits.
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The campaign will feature imagery and video creative across digital retail, owned media, out-of-home placements and paid social over all platforms.
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The collection is inspired by vintage 1940s designs and is being promoted through an ad campaign featuring Midland lead singer Mark Wystrach.
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