2,200 Georgia businesses pledge to operate generously | Wednesday, March 12, 2025
A message from goBeyondProfit
Axios Atlanta Partners
Paid content from Axios' advertisers - March 12, 2025

goBeyondProfit's latest In Good Company Report recognizes over 2,200 Georgia businesses that have pledged to make generosity a core value of their operations.

 
Championing the spirit of business generosity
 
A collage of diverse individuals in various settings, including interviews, outdoor activities, and group gatherings, representing different professions and walks of life.
 

The 5th annual In Good Company Report is now available — inside, goBeyondProfit shares compelling stories that illustrate the diverse ways Georgia companies make a difference in their communities.

Why now: The 2025 report arrives as Georgia celebrates its 11th consecutive year as the nation's Top State for Business, underscoring the state's economic strength and culture of generosity.

Why it's important: A commitment to generosity doesn't just feel good — it also delivers results.

  • Executives report clear links between generosity and employee satisfaction, with nearly half also citing financial benefits as a driving factor.

The positive news: 92% of executives plan to maintain or increase their commitments to generosity in 2025.

The deets: The In Good Company Report features a full alphabetical list of the 2,000+ businesses operating generously.

The report also highlights…

  • The legacy of Bernie Marcus, founding ambassador of goBeyondProfit, with a look back on his lifetime of philanthropy.
  • Atlanta-based Dana Spinola, founder and CEO of fab'rik, and the way she turned passion into profit and uplifts thousands of women in the process.
  • The inaugural goBeyondProfit Champion Gas South, and how its CEO Kevin Greiner has expanded their commitment to generosity.

The takeaway: Georgia business leaders are building a future where generosity and success go hand in hand. The In Good Company Report serves as a testament to the power of business generosity and its positive influence on Georgia's economy and society.

  • "Business has to be the driving force of improving communities. What goBeyondProfit does to lift that up and show that business is a force for good is incredibly important," says Kevin Greiner, CEO, Gas South and Inaugural goBeyondProfit Champion

Get inspired by the 2025 In Good Company Report — and consider joining goBeyondprofit on their mission to increase business generosity.

 
 
Plus, plus, plus: Generosity is in Georgia's DNA