Consumer Technology Association SmartBrief
Also: Lowe's Mylow helps with home projects ... Scopely catches Pokemon in $3.5B deal
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March 12, 2025
Consumer Technology Association SmartBrief
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Today's Digital Pulse
Apple sets major design changes with new OS updates
(Cheng Xin/Getty Images)
Apple will introduce the most significant design overhaul in years with its upcoming software updates with an eye on simplifying navigation and control, Bloomberg reports. The revamp will bring refreshed icons, menus, apps and system buttons across iOS 19, iPadOS 19 and macOS 16.
Full Story: TechCrunch (tiered subscription model) (3/11) 
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Smart Home
Shoppable TV draws consumer interest
(Somethingway/Getty Images)
TV wishlists are themselves on the wishlists of seven out of 10 consumers in an LG Ad Solutions study, and 60% want to save shipping and payment information for quick payment. Discounts create the most interest in shoppable TV for 57%, followed by product features at 42%, while creative features can increase purchase intent and brand consideration between two and five times.
Full Story: TV Tech (3/11) 
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Wireless
Comcast broadband subscribers whose accounts provide 400 or more Mbps can get a year's worth of free Xfinity Mobile, which normally costs $40 a month, as executives predict greater wireless and broadband convergence. The company is also offering free upstream and downstream speed upgrades for home broadband.
Full Story: Light Reading (3/11) 
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Tech News
Google is close to acquiring AdHawk Microsystems for $115 million to enhance its mixed reality technology. AdHawk, backed by companies like Samsung and HP, specializes in eye-tracking technology. The acquisition aligns with Google's efforts to reenter the smart glasses market and develop Android XR, a virtual reality operating system, in partnership with companies including Qualcomm and Samsung.
Full Story: Android Police (3/12) 
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Retail Trends
Lowe's adds AI assistant Mylow for home project help
(Bloomberg/Getty Images)
Lowe's collaborated with OpenAI to develop Mylow, an AI assistant that integrates expert advice for home improvement tasks. The tool, available to the home improvement retailer's loyalty program members, is designed to enhance the customer experience by providing practical solutions and product recommendations.
Full Story: Retail TouchPoints (3/11) 
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Association News
Top changemakers explore the funding challenges women startup founders face and the need for more women to become investors, driving change in the venture landscape -- learn more from this CES® 2025 session.
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Digital health tech redefined well-being at CES 2025. These groundbreaking advancements are revolutionizing health care delivery, enhancing patient outcomes and empowering individuals to take charge of their health like never before.
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CTA conducted research to explore in-vehicle connectivity understanding and value among consumers, specifically: awareness, usage, purchase drivers, and opportunities in particular, aftermarket technology and services. Access the latest report for exclusive insights -- complimentary for CTA members.
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Keep a thing happenin' all throughout.
John Coltrane,
jazz saxophonist, bandleader, composer
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