Retailers continue to navigate marketing challenges as shopping behaviors and media consumption habits shift. Brands are increasingly tapping into cultural moments to engage young shoppers while also integrating generative AI into their daily strategies.
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Access this Trendline now for highlights including:
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How Walmart’s latest brand refresh reinforces bigger digital ambitions
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How Pacsun’s TikTok marketing won over Gen Z
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How American Eagle’s CMO avoids AI’s ‘generic creative’ trap
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