As long as Gen Z has been a desirable target market, brands have expressed the same frustrations in trying to reach them: They don’t like ads, or at least ads in the traditional sense. Yet, the last few years have solidified qualities in Gen Z that have resulted in some successful strategies.
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Kind embraces Gen Z trend bed rotting in new campaign
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Pacsun’s TikTok marketing won over Gen Z. What’s next amid ban anxiety?
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How American Eagle’s CMO avoids AI’s ‘generic creative’ trap
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