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This Week On The Measure: 

• Request Your Invite For TV Disrupt 2025
• Top Email Newsletters For Ad Performance
• Social Video Takes Over Search
• Streaming Knows Drama (TOO Well?)
• This Week’s Free Report: iSpot’s Pharma TV Transparency Report

Don’t Miss TV Disrupt 2025!

What do Lego, Paramount, Ocean Media, LG Ads, NBCU, Warner and Wayfair have in common? They’re all speaking about how to use measurement to generate revenue and deliver better customer experiences at iSpot’s 10th annual TV Disrupt event on March 19 in New York City. Request an invite here.

Top Email Newsletters For Ad Performance

For brands, newsletter advertising’s upside hinges on a balancing act between reach and value. Recently, Paved (acquired by Red Brick this week) revealed key insights around top-performing newsletters for advertisers — including CPC and open rates. [READ MORE]

Social Video Takes Over Search

Video how-tos and DIY guides have exploded on platforms including TikTok, Instagram and YouTube. Tubular Labs details how learning content is seeing growth that outpaces platform-wide norms over the last year. [READ MORE]

Streaming Knows Drama (TOO Well?)

In Q3 2024, Parrot Analytics data shows that drama made up a large share of TV libraries for most major U.S. streaming services. On Netflix, specifically, 55% of TV shows were dramas — maybe indicative of over-indexing on the genre. [READ MORE]

This Week’s Free Report: iSpot’s Pharma TV Transparency Report