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The death of Kotlers 4Ps
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Daily Morning Newsletter
Thu, Mar 13, 2025
Top Stories
The death of Kotlers 4Ps
The 4Ps of marketing, coined by Philip Kotler: Product, Price, Place, Promotion are evolving.
ET M&E Summit '25: Integrating short-form video in brand marketing strategy
The media canvas has changed with the emergence of new-age formats such as short-form video.
ET M&E Summit '25: Breaking character archetypes as Hathi Ram Chaudhary
Ahlawat shared his journey from a supporting cast to a lead role in the hit Amazon Prime original series.
Business of Brands
OnePlus to launch more premium smartphones, expand mainline network in India: Robin Liu
Zara owner Inditex meets quarterly sales forecast but recent sales slow
Ex-Zomato COO Das Teams up with Goyal for Aerospace Startup
'Auto Firms Now Ask for More of India-made Parts'
Another Phone Co Steps Up India Push to Cut China Play
It's Peak Season, Give Us Some Gravity, say Indian Beermakers
In a First, Snapchat Parent's India Revenue Crosses '100cr
Tanishq expands US presence with new stores in Seattle and Atlanta
Stellantis' Maserati brand cancels plans for electric sports car
'Not good enough' and 'overpaid': Ratcliffe slams Man U flops
More on Business of Brands
Marketing
Music artists gaining ground in brand endorsements, challenging film stars and cricketers
It's Ambani vs Mittal, again! Sky is not the limit this time around
More on Marketing
Digital
Manus AI invite codes selling for a fortune on social media
Centre for AI Governance Board to Oversee Approvals
More on Digital
Advertising
Symphony's new campaign warms the heart with comfort, care and cooling
Cadbury Dairy Milk's new campaign introduces the next chapter of generosity
Birla Opus Paints spreads the colors of happiness in new Holi ad
Aamir Khan, Ranbir Kapoor and Indian cricketers goes head-to-head before IPL
Parota or Paratha? iD Fresh Food celebrates its universal love
Veer Pahariya sets the Holi party right in new ad
Saina Nehwal joins Narrica as brand ambassador
Blinkit's new Holi ad brings a harmony twist with gujiya
Vikas Khanna captures the spirit of rich culinary traditions with Bergner
Cadbury Dairy Milk ad promotes small acts of kindness
More on Advertising
Media
JioStar onboards 20 brands for IPL 2025
Plaanet Marathi's Akshay Bardapurkar launches Plaanet Stree
More on Media
The Pitch Report
Webenza wins digital creative mandate for Joy Personal Care
PHD India bags Agency of Record mandate for Bondbazaar
More on The Pitch Report
Research
Quick Commerce accounts now for 70-75 pc of total e-grocery orders, up from 35 pc in 2022: Report
Ipsos launches Creative Spark AI
More on Research
The People Report
FCB Kinnect appoints Abhinav Tripathi as national creative director
More on The People Report
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