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	The death of Kotlers 4Ps
	The 4Ps of marketing, coined by Philip Kotler: Product, Price, Place, Promotion are evolving.

	ET M&E Summit '25: Integrating short-form video in brand marketing strategy
	The media canvas has changed with the emergence of new-age formats such as short-form video.

	ET M&E Summit '25: Breaking character archetypes as Hathi Ram Chaudhary
	Ahlawat shared his journey from a supporting cast to a lead role in the hit Amazon Prime original series.

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