Higher ed marketers who've tested Connected TV (CTV) and Over-the-Top (OTT) advertising often treat it as a brand awareness tool — just another way to get in front of prospective students at the top of the funnel. That mindset? It's outdated. And it's leaving serious opportunities on the table.

CTV isn't just about branding anymore — it's a full-funnel powerhouse that drives awareness, engagement, and actual applications.

How is CTV Changing the Enrollment Game?

More Than Just a Billboard

CTV combines the reach of TV with the precision of digital. That means:

• Build brand awareness early in the decision-making process
• Retarget engaged prospects who have visited your website or interacted with other ads
• Drive direct action — event registrations, inquiries, and even applications

Performance vs. Growth? You Don't Have to Choose.

Forget the old debate. With Performance TV, you get both:

• Broad targeting to reach students who haven't considered your school (yet)
• Retargeting based on behavior to keep your brand top-of-mind
• CTAs that push students toward inquiry forms, virtual tours, and applications

Measurement That Actually Matters

Universities need more than views and impressions. You need to know how CTV impacts applications and deposits. That's where AmbioEdu leads the way.

• Direct attribution: see exactly how CTV drives applications and enrollments
• Cross-platform insights: understand how CTV works within your full marketing strategy
• Real-time analytics: optimize in the moment for better results

The Right Partner Makes the Difference!

CTV is only as powerful as the strategy behind it. That's why AmbioEdu helps universities:

✓ Target the right students at the right time
✓ Track real impact — applications and deposits, not just clicks
✓ Integrate seamlessly into your annual enrollment marketing strategy

Higher ed was late to the digital marketing game — don't let history repeat itself with Performance TV.

Ready to get started?

The schools winning with CTV aren't waiting. They're acting now. Let's make sure yours is one of them!