March 13, 2025
| Today’s news and insights for food industry leaders
The brand's vodka infused iced teas have become a top seller in the U.S. by spurning malt liquor and focusing on a niche category within the crowded canned cocktail sector.
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The president vowed to implement the new duties if the European Union doesn’t walk back its retaliatory actions against U.S. whiskey.
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Column
In other beverage news, Lightstrike hard refreshers aim to bridge the gap between alcohol and hydration.
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For food brands looking to develop the next generation of crave-worthy products, complexity is key. Walnuts provide it.
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Using the Tex-Mex and pizza roll brands allows the food maker to stand out in the crowded instant noodle category while boosting exposure for two of its most popular offerings.
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The functional beverage market has grown by $5 billion in just two years. Explore the top trends, ingredients and strategies shaping the future of this booming category in this playbook.
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