13 March 2025 - The International Olympic Committee (IOC) and Comcast NBCUniversal have agreed on a new groundbreaking partnership for the new digital era, taking advantage of the opportunities offered by the rapidly developing media landscape and the unique expertise of the global media and technology company.

The agreement includes not only the media rights on all platforms in the United States of America for the Olympic Games through to 2036, but also new, innovative joint strategic initiatives and projects.

The partnership, which was approved by the IOC Executive Board (EB) yesterday, will start in 2025 and takes the longstanding partnership between the IOC and Comcast NBCUniversal to a new level, from media rights-holder to strategic partner.