New info from TikTok as it fights for its life in the US.

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Thursday, March 13, 2025

Social Media Today

TikTok Shares New Report on its Impact on the US Economy

Social Media Today

Are AI-Powered Functions Beneficial for Social Media Users?

Social platforms are super keen to push AI options onto us - but do we really want them?

Search Engine Roundtable

Google Ads Editor Version 2.9 Is Now Out

Google has released version 2.9 of the Google Ads Editor.

Marketing Dive

TikTok ad revenue could top $32B — if it doesn’t lose its biggest market

Nearly $12 billion of the app’s ad revenue comes from the U.S. and would likely trickle down to Google and Meta if a ban goes through.

Marketing Dive

Estée Lauder continues generative AI push with Adobe integration

The marketer will bring Adobe Firefly Services into its existing Adobe Creative Cloud workflows to increase efficiency and accelerate campaign execution.

Buffer

Instagram Ads 101: A Step-by-Step Guide to Running Ads That Work

Looking to kickstart your paid efforts on Instagram? This guide shares how you can run Instagram ads by boosting posts and by using the Meta Ads Manager.

Adweek

OPMG, VML Named Leaders in Forrester Wave Marketing Creative and Content Services Report

Omnicom Precision Marketing Group and VML were named as the two leaders in The Forrester Wave: Marketing Creative and Content Services, Q1 2025 report, released Wednesday by Forrester Research.

Search Engine Roundtable

Google Ads Increases Negative Keywords For PMax Campaigns To 10,000

Initially when Google Ads released the ability to add negative keywords to your Performance Max campaigns, Google limited it to 100 keywords. We asked why only 100 back then.

Seth Godin Marketing

Two kinds of instructions

The more common, easier to execute sort: Instructions to remind people who already know what to do, what to do. The more essential and harder to create kind: Instructions for people who don’t know what to do.

The Muse

Building the Future: How This Senior Engineering Manager Is Shaping GenAI at Coinbase

Varsha is an engineering leader who is fascinated by the ever-evolving crypto landscape. Discover why she decided to join Coinbase.

The Ahrefs Blog

Leverage, Not Luck: Why Most Marketers Stay Stuck

This is a sweeping generalisation, but it’s a useful one. You probably deserve a promotion, but on its own, that’s rarely enough to actually get you promoted. There are forces working against you: the cold, hard unit economics of your…Read more ›

Adweek

Quality Experience to Cease Operations After Founder Ari Weiss’ Death

Independent agency Quality Experience will no longer be operational after founder Ari Weiss' death last month, its founders confirmed.

EVENTS & LIVE TRAINING

American Marketing Association

Influencer Marketing Bootcamp

The training offers practical insights from multiple perspectives, including direct creator experiences and case studies. Develop practical skills in crafting compelling marketing briefs, measuring campaign impact, and navigating emerging technologies like AI in the influencer marketing landscape.