New info from TikTok as it fights for its life in the US.

	View in Browser
Thursday, March 13, 2025

Social Media Today

TikTok Shares New Report on its Impact on the US Economy

Harvard Business Review

Helena Rubinstein: A Pioneer of the Modern Beauty Industry

How she lifted cosmetics from a cheap accessory to a luxury item during the Great Depression.

Marketing Dive

Estée Lauder continues generative AI push with Adobe integration

The marketer will bring Adobe Firefly Services into its existing Adobe Creative Cloud workflows to increase efficiency and accelerate campaign execution.

Chief Marketer

FCC Receives Strong Pushback on ‘60 Minutes’ Investigation

The comments are in, and First Amendment and broadcaster advocates are speaking out against the FCC ’s investigation into allegations of news distortion at CBS over a “60 Minutes” interview with

Buffer

Instagram Ads 101: A Step-by-Step Guide to Running Ads That Work

Looking to kickstart your paid efforts on Instagram? This guide shares how you can run Instagram ads by boosting posts and by using the Meta Ads Manager.

Social Media Today

TikTok Adds More Flexible Options for Sellers

Some new options for managing your sales through the app.

Adweek

Peroni Welcomes F1’s Lewis Hamilton to Ferrari With a Grand Italian Gesture

All eyes are on Lewis Hamilton, Formula 1's biggest global star, as he makes his long-anticipated debut for the Scuderia Ferrari HP team at the Australian Grand Prix on Sunday (March 16).

Digiday

'Just don't say DEI': Brands sit out advertising around Black History Month, other heritage months this year

This year, Black History Month brand campaigns in February were quieter than normal. Amidst the diversity, equity and inclusion reckoning, expect …

Adweek

SharkNinja’s Neil Shah Takes a Consumer-Obsessed Approach to Innovation

In this episode of the Brave Commerce podcast, hosts Rachel Tipograph and Sarah Hofstetter are joined by Neil Shah, chief commercial officer at SharkNinja.

MarketingProfs

The Messaging Themes That Work Best in B2B Prospecting Emails

Which messaging tones and themes in B2B prospecting emails are associated with higher lead rates? To find out, researchers analyzed more than 97.9 million B2B prospecting emails and surveyed 400 B2B buyers. Read the full article at MarketingProfs

Chief Marketer

Field Report: Top Exhibits at Design & Construction Week 2025

If you’re tired of designing exhibits within the confines of a brand’s colors, you’ve got to come to Design & Construction Week 2025 for inspiration, where staging, colors, finishes and lighting all come together to create impactful, visual brand stories.

Marketing Charts

Which Brand Messages Are Consumers Likely to Engage With?

About 4 in 10 consumers complain of receiving irrelevant content and offers.

EVENTS & LIVE TRAINING

American Marketing Association

Influencer Marketing Bootcamp

The training offers practical insights from multiple perspectives, including direct creator experiences and case studies. Develop practical skills in crafting compelling marketing briefs, measuring campaign impact, and navigating emerging technologies like AI in the influencer marketing landscape.