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March 13, 2025
| This week’s mobile news and insights for marketing leaders
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NOTE FROM THE EDITOR
In this edition of our Mobile newsletter, be sure to check out our “Sociable” column to take stock of all the latest tips and tricks from Instagram on how to maximize your success with Reels. “Sociable” is a recurring column that features the latest commentary on important social media developments and trends from industry expert Andrew Hutchinson of sister publication Social Media Today.
Also, don’t forget to secure your spot for our free virtual event, Sharpening the picture on connected TV marketing, to hear from a panel of industry leaders about what’s working and what’s not in the growing CTV space. The event is being held Wednesday, April 23 at 2 p.m. ET, and those interested in attending can register for free using this link.
As always, thanks for reading.
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Jessica Deyo
Editor, Marketing Dive
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The limited-time offering from the Kraft Heinz juice brand will be doled out to consumers who scan the moon through the camera on the Snapchat app.
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The chain is pitching a pair of novelty goggles as the perfect way to watch all of the games at once and will support the effort via Snapchat.
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Some tips for your Reels, including why you should be posting longer content.
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Nearly $12 billion of the app’s ad revenue comes from the U.S. and would likely trickle down to Google and Meta if a ban goes through.
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The brand spent years building up its social media fandom before launching a major ad campaign, CMO Katie Welch said at SXSW.
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Consumers’ response to cleaning versus feel-good activities was measured by Emotiv for creative spanning TV, influencers and social media.
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The travel site’s campaign kicks off with a basketball-themed spot and DraftKings partnership to encourage consumers to book their dream trips.
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Executives at SXSW described how the channel can be more successful than traditional advertising in the quest to woo Gen Z consumers.
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