Other things to know about
- New categories such as AI Strategy Leader, Omnichannel Strategy Leader and more have been added to the Future Leader Awards, providing even more opportunities to recognize the emerging leaders at your organization. Nominate a colleague
by April 11 to be considered.
- Learn how marketers optimize branding and performance goals and apply these learnings to omnichannel campaigns for maximum impact in this Tactics + Insights guide, featuring a survey of 113 marketers. Sponsored by Vistar Media.
- The rise of CTV presents valuable opportunities for advertisers, particularly in achieving scale and capturing audience attention. However, these advantages can only be realized through collaborative cross-platform data sharing. Sponsored by Seedtag.
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Top Stories
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Ivy Liu
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Execs are uncertain of the right way forward amid constant policy change.
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SPONSORED BY
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howdy!
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The rising use of AI for entry-level and sometimes menial tasks has started to jeopardize the ability of young people to break into the agency business.
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Contextual targeting has become a privacy-compliant alternative in a world of scarce user data. Paired with deep learning, powered by neural networks, it elevates targeting precision so marketers connect with the right audiences.
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howdy!
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It’s been almost a year since Google rolled out AI Overviews, and publishers still know very little about how it’s impacting referral traffic.
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The magic of creator partnerships is in the mid-funnel, which has been historically misunderstood and overlooked. Innovations like brand lift, however, make this part of the funnel easier to access and understand.
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howdy!
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As creators become more adept at using Substack live video, they are finding that going live with a co-host helps them gain new subscribers.
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Advertisement
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When deciding between in-house and outsourcing to keep up with competitors, there’s an alternative that fits in between and could be a better fit as agencies work to execute their clients’ digital advertising campaigns.
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howdy!
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