SPORTS: Let’s go girls! Statistics from leading sports organizations like FIFA show a “meteoric” rise in the reach and impact of women’s sports. And reports show that this isn’t just good news for the bad*ss women celebrating their wins. It’s also great for investors’ bottom line: Women’s sports sponsorships are growing at an even faster rate than men’s sports. But more important than $$$ is the message these athletes bring to their fans. Female athletes are trailblazers and everything from the way they play the game to the content they create on social media uplifts other women on and off the field. | |