Table Stakes Europe participant prioritised precise audience segmentation to increase subscribers and reduce churn

View this email in your browser WAN-IFRA Newsletters     Contact 14 March 2025 Incisive news about digital subscriptions and other digital revenue initiatives In this issue: For five years, our Table Stakes Europe programme provided news publishers with an intensive, in-depth method to fine-tune their digital transformations and examine specific areas and audiences that would help grow revenue within their individual markets. More than 100 publishers from 20 European countries took part through the years, and we have highlighted many of them in this newsletter. We do so again with our lead feature about Poland's Gremi Media and their new product aimed at a professional audience. Speaking of Poland, in less than 2 months, we'll be getting together with colleagues from around the world for our annual World News Media Congress in Krakow from 4-6 May. The three main thematic tracks will include many of the industry's top leaders. We hope to see you there! Thank you for subscribing, and please share the stories you find interesting. – Brian Veseling, Editor Poland's Gremi Media grows digital by targeting professionals While taking part in our Table Stakes Europe programme, Gremi Media, a leading Polish media group, developed an ambitious strategy to increase its digital revenues. Through its flagship newspaper, Rzeczpospolita, and its rp.pl portal, Gremi Media aimed to increase subscribers by targeting its professional audience more precisely and creating content they would pay for. Read more Table Stakes Europe report: Case studies to help news publishers The Gremi Media case study above is among the publishers featured in our Table Stakes Europe report, which is available free on request, in your choice of four languages: English, French, German and Spanish. Table Stakes Europe, a WAN-IFRA programme in partnership with the Google News Initiative, helped many news publishers throughout Europe refine and realise audiences-based transformations. Their lessons and outcomes might well be applicable to your own publishing house, so please do take advantage of learning from this free report. Request your copy WAN-IFRA President: Why you should join us in Krakow for the World News Media Congress Our Congress team has sought out cases that provide strategies and solutions for media organisations and their leaders, writes Ladina Heimgartner. India’s Amar Ujala's AI chatbot boosts user experience Amar Ujala’s AI chatbot Sarathi, launched for the Maha Kumbh (a major Hindu pilgrimage) to assist pilgrims, shows how AI experiments can create products that address audience needs and enhance engagement. Launched as part of Amar Ujala’s broader strategy to cater to the diverse needs of the Maha Kumbh attendees, Sarathi served as a digital assistant, answering common queries about the 37-day event, from transportation options and important dates to safety concerns. Read more