March 14, 2025
| Today’s news and insights for marketing leaders
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The gambling company’s multimillion-dollar effort pairs a Kenny Rogers classic with branding support from the NFL, NBA and the PGA Tour.
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Q&A
Chief Marketing and Commercial Officer Julie Haddon explains how the league is breaking barriers with brand deals like one with E.l.f. Cosmetics.
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Measurement concerns, a lack of automation and increased competition may slow the growth of retail media networks.
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The big investments in connected TV (CTV) across the marketing ecosystem reflect how quickly viewing habits are changing. Explore new opportunities for marketers as TV advertising evolves in
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Speaking at a Female Quotient event during SXSW, Jaguar Land Rover’s U.S. CMO discussed navigating the response to a recent rebrand.
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Q&A
The exec details a deal with basketball league Unrivaled and shares lessons learned from the brand’s 10 years at the PGA’s Players Championship.
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Strategic insights for CMOs and marketing leaders
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