Consumer Technology Association SmartBrief
Plus: CarPlay iOS 18.4 update, mobility tech for people with disabilities
Created for NPkvdejmf6@niepodam.pl | Web Version
March 14, 2025
Consumer Technology Association SmartBrief
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Today's Digital Pulse
Peering into how connected cars use your personal data
(Metamorworks/Getty Images)
Connected cars are transforming simple vehicles into complex computers on wheels, which makes vehicles susceptible to potential hacking and poses risks to both privacy and safety. Ensuring robust security measures and standards is crucial to protect consumers and maintain trust as the technology evolves.
Full Story: Forbes (tiered subscription model) (3/13) 
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Roku unveils dedicated NWSL Zone for women's soccer
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Roku introduced the National Women's Soccer League Zone on its streaming platform to coincide with the league's season opening. The Zone features games, schedules and short programs and lets users access matches via Prime Video, ESPN, Paramount+, ION and CBS Sports.
Full Story: Media Play News (3/13) 
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The future doesn't wait, and neither should you. ODU's online programs are crafted for ambitious tech professionals ready to lead. Transform your potential into undeniable success. Scholarships are waiting for you! Explore programs now »
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Vehicle Tech
Get ready to ride with CarPlay's iOS 18.4 update
Apple's iOS 18.4 update has introduced a slew of improvements for CarPlay and electric vehicle routing, including more icons on larger infotainment screens and integration of Apple Maps with the North American Charging System. The new features are available on select vehicles, such as the Ford F-150 Lightning and Mustang Mach-E.
Full Story: Tom's Guide (3/13) 
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Elevate your brand's digital engagement strategy
Join Contentful and AWS on March 21st at 12pm EST as they discuss insights to modernize your brand's digital experience and maximize personalization efforts through innovation. You'll learn how to overcome legacy tech, the role of AI And data-driven personalization, and the importance of experimentation. Register now.
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Tech News
Innovations in mobility technology are transforming the lives of people with disabilities by enhancing their independence. Smart wheelchairs with joystick controls, robotic exoskeletons, and adaptive transportation options such as hand controls and wheelchair ramps are bridging physical barriers and enabling autonomous movement.
Full Story: SmartBrief/Technology (3/12) 
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Unified Commerce: Shaping Seamless Customer Journeys
Discover how Unified Commerce is transforming retail with seamless digital and physical integration. Join Salesforce and Astound Digital on Thursday, April 10th at 3 pm ET. Learn how Salesforce's AI-driven solutions create immersive, connected customer experiences. Don't miss this chance to enhance your strategy and stay ahead in the evolving retail landscape. Register now!
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Retail Trends
Consumers will spend $4.4 trillion online this year and $6.6 trillion by 2029, with $2 trillion coming from the US that year, Omdia predicts. Shoppable TV offers a major growth opportunity for retailers and advertisers, though challenges like seamless checkout and platform integration remain.
Full Story: TV Tech (3/12) 
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