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The attention economy alters brand building
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ETBrandEquity
Daily Morning Newsletter
Mon, Apr 14, 2025
Top Stories
How the attention economy is changing the face of brand building
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Brand building faces a paradigm shift in India, as fleeting consumer attention replaces deep emotional connections.
The mark of obsolescence?
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The ability to read a room and take social cues is an underrated soft skill.
Brands are driving an 'identity regions' culture
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India's retail landscape is witnessing a surge in mall culture and e-commerce, driven by a universal shopping..
What's happening at ETBrandEquity
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The term ‘creative disruption’ might have an ominous ring to it, but it’s actually at the heart of the changes that we see around us.
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As an organization, your customers only care about the experience — how many times we heard that !! However your organization has to deal with ever ...
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