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April 14, 2025
| This week’s agencies news and insights for marketing leaders
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NOTE FROM THE EDITOR
Marketing Dive’s virtual event, “Sharpening the Picture on Connected TV Marketing,” is one week away. The event, which is being held Wednesday, April 23 at 2 p.m. ET, will feature a panel of industry leaders as they discuss where the CTV space stands and where it’s headed next.
The event is free to attend and will feature insights from Marketing Dive’s journalists, brand marketers, analysts and agency executives. Be sure to secure your place by registering for free with this link.
Don’t forget, the event is completely free — be sure to share the link with colleagues who may also be interested.
As always, thanks for reading.
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Jessica Deyo
Editor, Marketing Dive
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The goal is to provide CPG advertisers of all sizes with a range of capabilities across the Uber Eats grocery and retail marketplace.
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“Anonymous Ads” was created and executed by new appointments Mischief and VaynerMedia, and helps the brand address a “sea of sameness” in retail.
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At Google Cloud’s Next ‘25 conference, the tech giant will lay out innovations that speak to how brands and agencies can use artificial intelligence.
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Greg Lyons, who left the Pepsi owner late last month, will join Subway as it shifts its creative account to Publicis Groupe’s Leo New York.
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Levi’s debuted one of the first lifestyle activations on the platform and achieved five-times higher engagement compared to other social networks.
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“It Just Meals Good,” the chain’s first work from 72andSunny, captures a variety of occasions for eating at Panera, whether catching up with a kid or an ex.
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