By Bob Doolin, President, IUS Shades How do we get integrators to embrace the shade product line and make a little money from it? Simply put, find “the shade expert” and lean on them. Search around and find the absolute best shade company that does mostly just shades, and recruit them to be your subcontractor on future projects. There are several must-haves to be established as a shade expert that we will cover here.
By Anthony Savona With LiquidView, basements and interior rooms can have views of the Pacific Ocean, NYC’s Central Park, or seven other aspirational locations, with more on the way. We spoke with LiquidView’s CEO, Mitch Braff, about its product, how dealers can get involved with the company, and what it has planned for the near future.
Revolutionizing Retail with AI & Design Unlock the power of emotions in retail with Fractal's cutting-edge emotional AI. Discover how integrating design and behavior science can transform customer and employee relationships, making smarter business choices. With 95% of purchasing decisions driven by emotion, Fractal helps you stay ahead in the competitive landscape, where automation alone isn't enough. Download this whitepaper.
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For this Residential Systems Q&A, Furrion’s national sales manager Aaron Mellow and director of sales – residential awnings Jon Sweeney talk about why Furrion wants to be in the custom integration market, what sets their products apart from their competitors, the company’s plans for new products and CEDIA Expo, and more.
By Krissy Rushing Tomlin Now more than ever, homeowners are interested in lighting. Aside from convenience, energy savings, beauty, and control, this interest is grounded in how light makes humans feel. Moments of brilliance and illumination elevate everyday experiences: the energy you get when you step into the noonday sun, cozy moments around the campfire with friends, flickering flames from a candlelit dinner, or the golden morning sun streaming in a window to wake you. These light-bathed moments, when replicated at home via natural light control and artificial light, can make any home a sanctuary of joy and inspiration.
Nestled within a historic building on West 67th Street in New York City, this two-story grand salon was reimagined as a classic, trend-transcendent space. Originally built in 1903, the apartment was purchased as a wedding gift. Designer Toni Sabatino took on the challenge of blending old-world charm with modern functionality in this space.
By Anthony Savona For a good portion of the industry, the desire to join the design team has been a relatively recent push that evolved with the addition of lighting fixtures to the equipment arsenal, providing integrators with an even greater reason to have a seat at the table. Navot Shoresh, founder and owner of Spire Integrated, however, recognized the value of partnerships with those trades decades ago and has since cultivated prosperous relationships with interior designers and architects — as well as builders and electricians — resulting in some of the finest luxury homes in the Michigan area.