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Sir Martin Sorrell’s AI bet: fear billable hours, more output-based deals.
May 09, 2025

S4 Capital trades billable hours for outputs as AI redraws agency economics

Sir Martin Sorrell’s AI bet: fear billable hours, more output-based deals.

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Sir Martin Sorrell’s AI bet: fear billable hours, more output-based deals.

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Nearly a year after he left Netflix, ad industry veteran Peter Naylor is back as a board member at ad tech business Kochava. 

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A new guide explores how publishers respond to the rise of AI-generated content and protecting copyrighted work from unauthorized use by large language models.

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The Trade Desk rebounds but agency tensions and strategic doubts linger.

In this survey-driven report, learn how marketers, retailers and agencies use contextual commerce on CTV and streaming as shoppable advertising gains traction.

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Digiday Programmatic Marketing Summit attendees call foul, claiming IPOs encourage murkiness amid ad tech providers.

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By linking multiple identifiers across channels, composable identity solutions enable consistent personalization regardless of where a user engages with a brand. Addressing silos between channels with composable identity improves brand consistency and boosts omnichannel ROI.

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Publishing execs pushed back on tariff and macroeconomic climate fears in Q1 2025 earnings calls, expressing confidence that their businesses would grow this year.

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Here’s a look at how some creators are leveraging generative AI to create video, audio and written content — and whether or not that’s a turn-off for advertisers.