The objection isn’t the problem. It’s your freeze response.
A rep told me last week: “The second someone says 'not interested,' my
brain goes blank. I just thank them and hang up.”
That’s not selling. That’s surrendering.
The best reps don’t overpower objections.
They reroute them, with calm, control, and curiosity.
And credit where it’s due, this reframe was sparked by my good old friend
Giulio Segantini, who reminded me that objections aren’t
walls… they’re doorways. You just need the right way to knock.
Break the pattern with honesty.
Bring it back to a shared business truth.
Make it about them, not your product.
Objections don’t kill momentum. Poor reactions do
Handle it with confidence, not defensiveness.
+89 extra frameworks, scripts, templates, and examples inside The Modern Seller
Program
Start winning now, stop investing in BS things and invest in yourself.
Alan "Modern Seller" Ruchtein.
Over 11 Modules with 100s of frameworks, tactics, strategy, examples,
templates, videos and processes to help you source more leads, book more
meetings, and close more deals than ever before (While earning more
commission).
These are the exact system I've used over the last +12 years to become a top
seller at hyper growth companies!
